A customer enters your store, do they meet an employee that’s happy in their work, or one that’s not? It’s obvious what you’d like to answer, but is it true of your business? Happy employees are more productive, resourceful and likely to go the extra mile. Moreover, staff retention will save you training time, cash and maintain morale in your company.

Training and development

Training isn’t just important to your company, it’s vital. Offering staff training and workshops is an excellent way to motivate your team. You will waste less time and fewer resources by keeping everyone’s standards up and ensuring adherence to quality standards. Sure, your writer needn’t be a designing whizz but, wouldn’t it be great if they could write and design your content? Wouldn’t it be crazy to find out your Head of Sales is a natural born photographer?

Training and up-skill, creates an environment that enables people to invest in skills outside of their expertise. This will open the door for surprising talents to come through. However, be careful to ensure that nobody’s overworked. Placing too much weight on an employee is the fastest but quietest route to failure. Try and gauge what they can and should complete within their working hours and enforce that. If they must have a heavier week prior to an event, give them an afternoon off the following week. If they’re doing surplus work, voluntarily or not, burnout is inevitable.

Reduced employee turnover

Happy staff are less likely to leave. Recruitment can be a huge hidden cost in running a business. Ensuring you have good on-boarding and HR programs will save you time, resources and money on recruitment costs.

What can you do for your staff?

We’ve got a few ideas:

  • Free: Flexible working hours
  • Free: Working from home allowances
  • Free: Generous annual leave
  • At cost: Charity events/donations
  • At cost: Cinema/games/gym/relaxation space
  • At cost: Personal development/charity work leave
  • At cost: LMS (learning management system)
  • At cost: Healthcare
  • At cost: Events/meals

Cut your recruitment costs even further by hiring promotable employees. Recruitment costs and on-boarding time increases as you head up the ladder. So, how do you cut the costs? You help someone climb the ladder with you. There are huge benefits to training an employee to move up the ladder that will benefit both of you. Not only do you end up with someone who knows and empathises with the ins and outs of the job roles below them, but their loyalty has also earned them in-depth experience and knowledge of your company, colleagues, industry, partners and competitors. Crucially, their happiness and enthusiasm will be revitalised with their promotion.

Keep up your image

A positive company culture is a great selling point for acquiring new talent! Put together a video or blog post to tell people why your company is the best place to work. Equally, your reputation will carry by word of mouth; those that interact with your staff, customers and other professionals will share their knowledge of your working culture. Enhancing your company reputation and profile will make your company a prime consideration for recruiters.

Would like to discuss this article and how it applies to your business?

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