Over the past few weeks most of us have been focusing on survival and firefighting. Making sure employees are working well remotely, clients are being supported, money is coming in and generally trying to maintain business as usual (as much as you can do during a pandemic!).

Now it is time to think more about resilience and employee engagement. These two areas are now essential to instigate Plan B and ensure business continuity and build resilience for your company.

Plan B can be simplified into the 4 R’s:

1. Remember

Your long term business vision and strategy – you are still on that path. It’s just not as straight as it was at the beginning of the year. Plan B does not detract from this, it’s part of getting your business back on track to its long term vision and strategy. Remember WD40 is named this because there had been 39 prior versions of this oil that did not work. Don’t give up but keep calm, ask for advice and listen to the answers.

2. Re-build

Your business will not be the same as before. This needs to be acknowledged, even if it has not been majorly effected by the lock down. You need to have your Plan B, the version of your business that can succeed in the COVID world AND after. Can you deliver your usual services/products and comply with restrictions?  If not what can you deliver?

Survivors are not the ones with the biggest pockets; they are the ones most adaptable to change. Look at how:

  • Local retailers have rebranded to home deliveries
  • Pubs and restaurants have adapted to takeaways
  • Vacuum cleaner manufacturers are now producing ventilators

Now is the time for creativity. Look at your ways of working. Have you been doing things differently? Have you found a better way of working through necessity?

3. Re-focus

You and your team are on a new path and they have been a big part of your survival stage. They will be a bigger part of your re-launch and rebuild. Communicate with them regularly and explain how they have, and continue to, contribute. Talk about how they are emotionally invested in achieving the vision and their value. Use weekly catch ups and regular reviews of SMART objectives to achieve this.

4. Re-launch

Make sure you align your short-term goals with your vision and strategy. This helps everyone understand and prioritise activities that will not only help to achieve your business goals but also create job satisfaction as everyone starts and completes their tasks with efficiency. Measure your progress. If Plan B doesn’t work find a Plan C. Right now you need to be alert and agile to change. Each time, learn from what went wrong and remember; even if you want things to come to an exit it is always better if you have a plan.

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