Running a business can feel like a rollercoaster. Sales soar, then dip. Clients come and go. But amidst the ups and downs, there’s one constant: fixed costs. These are the expenses that stay the same, month in, month out, regardless of your activity level. Rent, salaries, insurance – they form the foundation of your business.

There is much written about the need to drive down fixed costs but very little about the important part they play in the success of your business.  How is that?

Predictability: Your Financial Compass

Fixed costs provide a clear picture of your baseline expenses. This allows you to budget effectively and make informed financial decisions. You know exactly how much you need to bring in each month to cover these costs and start turning a profit. This predictability is especially important for startups and small businesses, helping them navigate the initial growth stages.

Planning for the Future: Crystal Ball Not Required

With a solid understanding of your fixed costs, you can plan for the future with more confidence. You can forecast cash flow, make strategic investments, and even adjust your pricing strategy to ensure profitability. This stability allows you to focus on growing your business, not scrambling to cover unexpected expenses.

Economies of Scale: Spreading the Love

Fixed costs become more manageable as your business grows. Let’s say your rent is £1,000 per month. If you sell 10 units in a month, the fixed cost per unit is £100. But if you sell 100 units, that cost drops to £10. This is the power of economies of scale – fixed costs are spread out over a larger volume, making your business more efficient and competitive.

Building a Strong Foundation: The Unsung Hero

Fixed costs form the backbone of your business. They cover the infrastructure and resources you need to operate, from your office space, machinery, to your employees’ expertise. These investments create a stable environment that fosters productivity and innovation.

Optimising Your Fixed Costs

While fixed costs are important, it doesn’t mean they aren’t flexible, nor does it mean you shouldn’t watch them like a hawk…. regularly.

Review your fixed costs to identify areas for negotiation or potential outsourcing. Can you renegotiate your rent? Streamline your insurance plans? Remember, every pound saved on fixed costs is a pound that goes straight to your bottom line.

Fixed costs might not be the most exciting aspect of running a business, but they are undeniably essential. By understanding and managing these costs effectively, you can create a solid foundation for growth and pave the way for long-term success.


Need help?

We can help ease the pressure in many areas when it comes to business planning, management accounts and making sure you have the finances to support your plans. Get in touch today; we’d love to help.

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